Explores the latest theoretical and experimental research on high-temperature cuprate superconductivity.Covers a wide range of topics, including the electronic structure, magnetic properties, and transport properties of cuprate superconductors.Provides a comprehensive overview of the field for researchers and students alike.Written by leading experts in the field.Includes up-to-date references and a detailed […]
Explores the latest advances in yeast biotechnology for biofuels and sustainability.Covers a wide range of topics, including bioethanol production, biodiesel production, and the use of yeast in environmental remediation.Provides detailed information on the genetic engineering of yeast for improved biofuel production.Includes case studies and examples of successful yeast-based biofuel and […]
Text that’s effortlessly navigable with search and zoom capabilities. Continuous access to all your purchases. Smooth compatibility with the majority of smart devices for effortless reading. Email us if you have any concerns: [email protected] Author: Philip E. Bishop
Embark on a captivating journey through the eyes of an ordinary individual thrust into extraordinary circumstances. Witness firsthand the transformative power of courage and resilience as the protagonist navigates uncharted territory. Uncover the hidden depths of human nature and the unexpected connections that shape our lives. Experience a thrilling adventure […]
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising […]
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors?? extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to […]
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age.
Text that’s effortlessly navigable with search and zoom capabilities. Continuous access to all your purchases. Smooth compatibility with the majority of smart devices for effortless reading. Email us if you have any concerns: [email protected] Author: Karyn Charles Rybacki
Provides a comprehensive overview of advocacy practice within a social justice framework. Explores the historical and theoretical foundations of social justice advocacy. Covers a wide range of advocacy skills, including policy analysis, coalition building, and media advocacy. Includes case studies and examples from diverse social justice movements.* Offers practical guidance […]
Comprehensive Coverage: Delves into the fundamental principles of aerodynamics, from basic concepts to advanced topics. Updated Content: Includes the latest advancements in aerodynamics, ensuring readers stay abreast of current industry practices. Real-World Applications: Provides practical examples and case studies to demonstrate the application of aerodynamic principles in engineering design. Clear […]