The ninth edition of A First Look at Communication Theory justifies again the program??s enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that […]
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
Text that’s effortlessly navigable with search and zoom capabilities. Continuous access to all your purchases. Smooth compatibility with the majority of smart devices for effortless reading. Email us if you have any concerns: [email protected] Author: Francis Ching
Hornsby/Lial/Rockswold??s Graphical Approach covers functions through a consistent four part analytical process that asks students to 1) Examine the nature of the graph 2) Solve a typical equation analytically and graphically 3) Solve the related inequality analytically and graphically, and finally, 4) Apply analytic and graphical methods to solve an […]
A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – 7th Edition and The Standard for Project Management 7th edition PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting […]
A Guide to the Project Management Body of Knowledge (PMBOK® Guide)–Sixth Edition Sixth Edition, Sixth edition The PMBOK® Guide–Sixth Edition – PMI’s flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches […]
This text covers the area known as “monsoon Asia”–India, China, Southeast Asia, Korea, and Japan–from the earliest of times to the present. Written by leading scholar Rhoads Murphey, A History of Asia’s extensive analysis integrates the complex and diverse political, social, intellectual and economic histories of “monsoon Asia.” The text […]